ASB Reveals Phase I of Web Project
June 1, 2009
On Monday, June 1, 2009, American Solutions for Business revealed a new design for its internet home page located at www.americanbus.com.
Plans for the new home page began during the first quarter of 2009 when an internal Web Update Team was formed in collaboration with the Marketing Department. The group consulted with individuals from throughout the company, several prototypes were produced and eventually the team chose a design to properly serve the needs of Sales Associates, Customers, Vendors and Staff Members.
With the new layout, some users will enter the site in slightly different ways, and because the home page has an end-user focus, customers will find it much easier to access information pertaining to American’s vast product and service offerings. Links to the Vendor Portal, Member Login (formerly American Team portal) and an ACES Login (for current users of ASB e-commerce) are now located at the bottom of the Home Page along with a link to company news and career information.
The new design will utilize the slogan “Solutions…that’s our middle name,” a phrase which has been incorporated into several marketing pieces and promotional items. A map of American sales locations has now been lifted to the Home Page to assist new clients and others searching for an associate in a particular area of the country. Also new to the home page is a link to customer testimonials.
“Although the design of the home page is totally different,” said Faith Anderson, ASB Marketing Department, “the navigation is entirely logical and I believe users will adapt quickly and enjoy the new look.”
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